As much as anything you need to present yourself as an authority or expert within your niche. Competition is fierce and potential customers have many choices. The more professional and knowledgeable you present yourself (and hopefully are) will be very beneficial.
Include some personal news about yourself which helps build the all important relationship. Since most visitors don't want to know your life story you should keep it relatively short.
Similarly it's always helpful to have real testimonials your potential customers can read. People love to read reviews from other customers. It reassures them that they are making the correct choice.
You can get testimonials by asking your current customers for them and from those you know personally.
You need to look at what other successful marketers are doing and follow some of the same tactics. One of those is to sensationalize a little. Use attention grabbers such as "Don't Miss Out On This!" or "Shockingly easy formula for profits tomorrow!" etc.
Try to not go over the top too much but you do need to make your site or email ad stand out and generate an interest in your product or opportunity.
Another strategy that master internet marketers use is to hold out on giving the price until they have the potential customer's important information such as name and email. That tactic might not work in traditional retail but it's very common online.
People won't have any problem clicking on the link that takes them to the more detailed information about your product if your ad copy is well written. Keep in mind that most customers need six or seven times before they make a decision so keeping the price from them initially generates a needed curiosity.
In every How to become a Master Internet Marketer handbook the most important chapter will be the one that instructs on how to get the aforementioned customer information. You absolutely have to be able to get back to them since customers don't buy right away.
If you don't follow up chances are that they won't find their way back to your site. The top marketers have mastered the technique for getting subscription forms filled out. They usually do this by offering something for FREE.
Once they get the information their auto responder kicks in with a series of follow ups until the customer finally gives in or unsubscribes. Do not go overboard because you can turn people off with too many follow up emails.
A few other areas that successful internet marketers have mastered are article marketing and blogging; video and email marketing; pay per click (PPC) advertising and nner advertising; and social media marketing.
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