The product you send out is important in creating the right first impression for your buyer. Do you want a buyer who has what is known as "buyer's remorse," where they are regretful of having made their purchase in the first place, or do you want a buyer to feel that they received exactly the product they are looking for and that they are glad to have made their purchase from you?
To create a positive first impression on buyers and lead them to buy from you again and again, it is of utmost importance to ship your items as quickly as you possibly can. You'll want to use a quick method of shipping, even if it is slightly more expensive.
Often this will mean using first class mail versus slower methods such as parcel post or media mail. Sellers who ship promptly will have this noted in their feedback by buyers, and potential customers will realize that you are a seller who provides prompt service, making them more likely to buy from you.
On the other hand, a package that is slow to arrive may prompt a buyer to leave less flattering feedback, which can create a cycle that discourages other potential customers from giving you the attention you deserve.
You should also concentrate on your items' packaging. In addition to the practical matter of keeping the items undamaged during shipping, you should use professional looking packing materials to create a positive first impression on your customer, which will make him or her more likely to buy from you in the future.
You can even purchase professional shipping materials on eBay itself! The easy availability and low costs associated with upgrading your shipping and packaging presentation make this a simple way to create a positive first impression and build positive feedback and repeat business.
Another way to create a good impression on a buyer is to offer a discount for additional purchases they make directly from you. This small investment can pay off in the form of reduced eBay fees.
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